eTrigue | Partner Marketing Guide

How many active partners/resellers are in your channel? _{(Enter a number)}

Do your partners have enough resources to help with vendor-related marketing activities?

No
Some - but not enough
Yes

Do you have enough resources to support co-marketing activities for your active partners?

No
Some - but not enough
Yes

What types of partner marketing do you leverage?
_{(Select all that apply)}

To-Partner
Marketing
Thru-Partner
Marketing
With-Partner
Marketing

What is the average value of a customer to your partners? _{(Enter a number)}

Can you see the progress of partner marketing generated leads as they progress from Lead through to Deal Registration? If you have visibility, are the results good?

Can NOT see progress of leads and results

CAN see lead progress – results are lacking

CAN see lead progress – results are good

What percent of your MDF/Co-Op spend is aligned with partners to ensure you are getting the best ROI for your partner lead generation activities? _{(Drag the slider)}

0% 50% 100%

Do you create custom marketing content for all of your partners or is the content the same for all partners?

All partners use the same assets

Semi-custom for some or all partners

Tailored content / highly customized for each partner

Do you use a Partner Portal, Marketing Automation Platform, and/or a Thru-Partner Platform specifically for your partner marketing initiatives?

10.

Do your partners have current data on targeted prospects, as well as customer/white space accounts _{(for cross-sell/upsell)}?

Prospect and Customer data are typically old/out dated

Prospect data is generally current, though lack customer/white space accounts

Prospect data is generally current and include customer/white space accounts

11.

Are your partners using intent data to see what companies are showing interest, and those that are not, to help prioritize their campaign outreach and messaging?

Don't use

Starting to use

Use widely

12.

Are your partners able to get lead insights in to the digital journey you have crafted for their leads – including why the prospect is a lead (i.e. intent data, interest levels, content engagement, previous contact history, etc.)?

No, lead insight data is not captured or shared with our partners

Starting to leverage and share lead insights, but not widely

Yes, partners consistently receive lead insight data

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