eTrigue | Partner Marketing Guide

10. Do your partners have current data on targeted prospects, as well as customer/white space accounts (for cross-sell/upsell)?

Prospect and Customer data are typically old/out dated

Prospect data is generally current, though lack customer/white space accounts

Prospect data is generally current and include customer/white space accounts

11. Are your partners using intent data to see what companies are showing interest, and those that are not, to help prioritize their campaign outreach and messaging?

Don't use

Starting to use

Use widely

12. Are your partners able to get lead insights in to the digital journey you have crafted for their leads – including why the prospect is a lead (i.e. intent data, interest levels, content engagement, previous contact history, etc.)?

No, lead insight data is not captured or shared with our partners

Starting to leverage and share lead insights, but not widely

Yes, partners consistently receive lead insight data

Congratulations, you’re almost there!

Now we will review your responses, compare them to similar companies and best practices to show you how your partner marketing stacks up!

The information you share will be kept strictly confidential, used for the sole purpose of providing you a customized, actionable report. We will not share, sell, communicate or divulge your information with any third parties.

First name

Last name

Email address

What is your company name?

Prev Get Your Roadmap

How does your partner marketing stack up against your peers?

Start Here to Create Your Partner Marketing Roadmap

Congratulations, you’re almost there!