eTrigue | Smart Partner Marketing Assessment

11. Do your partners have enough "insights/current data" on the prospects they would like to target?

Customer and Prospect data is OLD and outdated.

Partner Target lists/data are always current, though they lack "Whitespace" accounts.

Partner lists include current and whitespace account and contact data.

12. Are your partners using "intent data" - to see who is showing interest, and who is not, to help prioritize their messaging?

Don't use

Starting to

Use widely

13. Are your partners able to get insights in to the "Digital Journey" you have crafted for their leads - including details on why the prospect is a lead (i.e. intent data, interest levels, direct contact information, previous contact history, etc.)?

Don't use "Digital Journey" insights currently

Starting to leverage "Digital Journeys"

Our partners currently receive "Lead Insight" data

Congratulations!

Now we will review your responses, compare them to similar companies and best practices, and generate a personal roadmap to help "prioritize initiatives" and help you "amplify your great marketing" with your partners.

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